branding packaging sector alimentación strategic communication and design prosa project la dueña

The Vines of Mendoza, nestled in Argentina’s Mendoza region, embarked on a label design journey for “La Dueña.” This esteemed vineyard, renowned for its ‘Private Vineyards’ program, offers clients the unique opportunity to own a vineyard and partake in crafting their own wine.

La Dueña is a heartfelt tribute to family. Despite distances and the passage of generations, it symbolizes the enduring unity of the family around Nonna’s table. This wine captures the essence of familial ties and the timeless significance of shared moments.