Project Overview
A strategic wine branding and packaging redesign for Lar de Barros, the premium range of Bodegas López Morenas.
The project focused on evolving the brand without losing its existing recognition, strengthening its premium positioning and increasing perceived value across the range. We revisited the visual identity, packaging system and storytelling, building a stronger connection with Tierra de Barros, Extremadura, its landscape and origin.
For the “Rutas de…” range, we moved away from more literal and traditional visual references, such as historic or folkloric imagery, and developed a more contemporary, distinctive and cohesive graphic language.
The result is a refreshed product identity that feels more relevant and premium while remaining connected to the brand’s heritage.
