Hidden harmony | Unique Packaging design

branding packaging sector alimentación strategic communication and design prosa project armonia invisible letterpack

Creative and conceptual development packaging project

. Goal

Create a special pack (and its letter) tribute to a reference of typography, in this case worked with Jan Tschichold, German typographer, author of the work Die neue Typographie, which laid the foundations of the current typography and the use of reticles for editorial design.

It should be an ergonomic design and respect the morphology of the letter it contains. The choice of materials, morphology and direction and creative execution are the results of this conceptual line of Hidden Harmony and its keydrivers: Grid, Functionality and Structure.

Photography by LoSiento Studio (Barcelona)