Il Mercato, Strategic Branding

Branding and consulting project

Il Mercato is a gastronomic space of Maipú, Mendoza that works as a market of fresh products of great quality and also has a food-hall of local cuisine of high level.


. Previous analysis

Definition of positioning; benchmark and analysis of competition; market analysis and insights; definition of DNA, values and brand personality; value proposition and definition of actions.

. Concept

Hospitality. Familiarity. Warmth

Based on the architectural concept (inspired by European markets) and the codes and idiosyncrasies of Mendoza, the aim was to transmit the hospitable spirit of Argentines and this fusion between the old and new world, combining tradition and warmth.