In the ephemeral dance of existence, sins are the nuances that flavor our story.
The challenge was to design a label for Bendito Infierno, an entry-level Malbec from Mendoza, aimed at competing in price within the national market while standing out from the classic style of the segment. The concept combines bold visuals with a strong narrative to reflect the wine’s name and essence.
Visual Concept:
The label features a semi-realistic collage in full color, with a portal revealing a chaotic festivity of hell. The design juxtaposes good and bad conscience, showcasing the seven deadly sins (envy, sloth, lust, gluttony, pride, wrath, greed) in a memento mori context.
The goal was to create a unique, attention-grabbing label that offers both aesthetic appeal and a thought-provoking narrative, making Bendito Infierno stand out in a competitive market.
