Project Overview
Maison de la Muse is an experimental project centered around an organic Chardonnay from Mendocino County. This venture embraces the raw, unfiltered creativity reminiscent of naif art, a style characterized by its simplicity, directness, and vibrant colors. The project leverages AI tools, specifically Midjourney, for image generation to create both the render of an atelier and the label art for the wine.
Concept
The name “Maison de la Muse” translates to “House of the Muse,” suggesting a place of inspiration where creativity and quality converge. This concept is reflected in the abstract, vibrant, and naif art style chosen for the label, mirroring the pure and organic nature of the Chardonnay within.
Execution
Image Generation: Using Midjourney, AI-generated imagery was employed to create a rendering of an atelier that captures the essence of artistic inspiration and craftsmanship.
Label Art: While the art was generated through Midjourney, seeking abstract, vibrant, and naif art elements, the design, layout, and typography were crafted conventionally, with touch-ups in Photoshop and layout in Illustrator.
Label Art: While the art was generated through Midjourney, seeking abstract, vibrant, and naif art elements, the design, layout, and typography were crafted conventionally, with touch-ups in Photoshop and layout in Illustrator.
