HIGHLIGHTS
Research
Commenced with a thorough understanding of the objectives, conducting exhaustive analyses of competitors, market dynamics, and portfolio offerings from various brands to grasp the visual language and positioning.
In-house colaboraation
Collaborated closely with the in-house designer, engaging in conceptual exploration, identifying brand-defining elements, and generating proposals and sketches. Provided art direction, design support, and coaching.
Art Direction & Implementation
Implemented and shared best practices in design methodology. Supported and reinforced the design process through to the final implementation stage, actively participating in supplier meetings to integrate thermoreactive ink into the proposal.
