Project Overview
The redesign of Etéreo aims to attract a younger, health-conscious audience with a fresh, modern, and visually striking label. As a premium dealcoholized wine, popular in Northern Europe and Asia, it stands out for its quality and refined taste.
Concept
The new design direction captures the essence of Etéreo—lightness, elegance, and beauty—while reinforcing its “zero alcohol” identity. A visual narrative centered on the original travelling hot-air balloon, symbolizing discovery, global connection, and the journey toward new experiences. This route blends curiosity and sophistication, appealing to adventurous, trend-aware consumers.
Client: Tenute d’Italia | By Prosa Project Design
