We refreshed the packaging of their pasta & crackers to support the brand’s U.S. expansion—refining the logo, improving legibility, highlighting the iconic matriarch, and enhancing visibility on shelf.
The updated design aims to balance a modern, fresh look with nostalgic elements, ensuring it resonates with U.S. consumers who favor more contemporary aesthetics. The crackers redesign followed the same strategic guidelines as the pasta, ensuring consistency across the product range.
This restyling reinforces Revival Einkorn’s commitment to quality, authenticity, and sustainable innovation while appealing to a broader, health-conscious audience.
