Soliterra Rioja, a project for the existing Soliterra brand, introduced a novel Rioja D.O. in 2020 (although not released to the market). The challenge was to create a distinctive classification for this Rioja, standing apart from the traditional Crianza/Reserva categories while maintaining an equivalent level of quality.

Un Rioja Riojanísimo! Embracing the essence of Rioja’s wine heritage, this project redefines the wine classification, making it uniquely Riojan. A tribute to the genesis of Spanish wine, Soliterra Rioja transports us to the heart of Riojan identity, transforming us into ambassadors of our distinctly Riojan heritage. The brand Soliterra underwent a redesign, now serving as the hallmark for the current product line.

Designers: Bruno Ferato y Antonella Pagliarulo
Illustration by Santiago Anelo
Rendering by Juan Pablo Dominguez